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Wokeism: A Critical Analysis of its Impact on Society and the Emergence of Woke Capitalism

Peter Phiri

Wokeism, a social and political movement centred on intersectionality and social justice, has garnered both praise and criticism for its impact on contemporary society. While proponents of wokeism argue that it fosters empathy, raises awareness of social justice issues and promotes solidarity among marginalised individuals, critics contend that it stifles open discourse, prioritises identity politics over merit and contributes to an "us versus them" mentality. This article explores the complexities of wokeism, its strengths and challenges, the impact on society, and the emergence of Woke capitalism. Recommendations for policy makers, institutions, and employers to address the challenges of wokeism are also discussed. Engaging in critical analysis and open dialogue is essential for understanding wokeism's multifaceted nature and its implications for society, ultimately leading to a more equitable and just future.